11 Min ReadFeatured
Your Google Ads CTR Dropped 40% After Performance Max — Here's What Actually Went Wrong
Performance Max campaigns promise AI-driven optimisation but deliver opaque reporting and cannibalised brand spend. We tear apart a real account migration, show where Google's automation failed, and document the hybrid manual-plus-AI strategy that recovered ROAS within 6 weeks.
Google AdsPerformance MaxROAS
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$ briefing compile --target="google-ads-ctr-performance-max-migration"
→ Research phase: COMPLETE
→ Technical review: IN PROGRESS
→ Publication: PENDING
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